Article Writing

Article writing differs from blog writing.

What type of article writing are you after?

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Longform Article Writing

  • 1,000 words or more.
  • Narrative journalism.
  • Creative non-fiction.
  • Literary.
  • Interactive elements.


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Standard article writing

Standard Articles

  • 1,000 words or more
  • Essay.
  • Review.
  • Commentary.
  • Opinion piece.


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repurposed article writing

Repurposed Article

Rewrite of an existing longform article for the web.

  • SEO optimised.
  • Scannability.


Longform articles are journalistic in style.

Longform articles range from 1,000 words to several thousand. They weave a spellbinding story and are characterised by:

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  • Storytelling elements.
  • Narrative journalism.
  • Creative nonfiction.
  • Use of multimedia.
  • Use of gamification.
  • Complexities.

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  • Subjects as characters.
  • A literary style.
  • Immerse the reader emotionally and intellectually.
  • In-depth research.
  • Significant lead time.


I can work with your digital team to create stunning, longform articles. Or, I can work directly with your content management system (CMS) and installed storytelling plugins to create long-form journalistic articles.

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Standard articles cite original research

Standard articles are also over 1,000 words. But unlike longform articles, they lean more towards one or two thousand than several.

A standard article includes:

  • An essay.
  • A commentary.
  • A review.
  • A report.
  • An opinion.

Like long-form articles, they also contain original research presented in a literary style. While they use a formal tone there is less emphasis on narrative journalism or creative non-fiction techniques.

Standard article writing includes:

  • An essay on an artistic influence.
  • The results of a research project or survey.
  • A theoretical meditation.
  • Exploration of a process from your studio with examples of your work.

Standard articles provide an in-depth focus on a particular topic or theme.
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Repurposed articles for the internet

A repurposed article rewrites a paper-based article for the web.

Repurposing includes:

  • Changes to the language to suit an online audience.
  • Shorter sentences.
  • Shorter paragraphs.
  • Sub-headings.
  • Dot points.
  • Scannability.
  • Whitespace.
  • Use of keywords, transition words and copywriting techniques.

As well. you can add interactive elements to engage your reader more.

Interactive elements include:

  • Links.
  • Polls.
  • Images.
  • Videos
  • Graphs.
  • Sound.
  • Timelines


blog articles icon

Want less formality?
Try a blog article.

My blog writing services maybe pithy, conversational or casual in tone. Blog posts also vary from 300 to 1,000 words. Their short length encourages more regular posting.


Tell me what you need.