Author's Blog

Girl walking down a foggy road.

What does the phrase “sent to Coventry” mean?

While the exact origin of “sent to Coventry” continues to elude historians, its meaning remains steadfast. An English idiom, this phrase is not as predictable as other phrases, like “the finer things in life.” But its modern usage refers to a person ignored by society, friends, and family. I recently used the phrase for a theme …

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Make your products stand out

How to write amazing product descriptions

To write product descriptions well, you need to differentiate your product. Typing the same descriptive words used by your competitors lacks originality. And writing unoriginal text is boring. Your customers have read it before. Do you copy the text from packaging and supplier’s product brochures directly onto your website? Well you’re probably shooting yourself in …

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Business skills for artists

4 Reasons artists practice business skills

Should artists practice business skills? The legacy of the starving artist suggests artists are not capable of running their art as a business. That art and business should be kept separate. Yet, in our rapidly changing world where machines threaten job stability, some jobs like those that involve creativity remain preferable for humans.  Starting up an …

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Writing goal to engage with others.

Writing goals: to help others do what they love

Recently, I did some deep thinking about where I was heading with my writing goals. Since I graduated from my Masters, I’ve pottered around working on a few creative projects;  mostly my fictional short stories. But, something was missing.   I looked at my core values and rejigged my writing practice to support them. Writing …

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