The Blog
Come inside my writing studio.

Discover a potpourri of articles on writing, meaning of words, the arts including music and literature, as well as other creative crafts.

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The New WordPress Gutenberg Editor

Try Gutenberg banner showing iPad-like screen layout with WordPress icon and "Try Gutenberg written beneath.

Do you manage a self-hosted WordPress website? By now you should have encountered this year’s significant change, the WordPress Gutenberg Editor.  After a frosty reception from the blogging community, it’s now scoring two-and-a-half stars on WordPress.org. Because it’s optional, many users have reverted to the Classic editor. In this article we’re going to discuss: Why …

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Long tail keywords matter to Artists and Authors too

Use articles to sell your 'show'

Do you want to increase the visibility of your website?  If you’re serious about marketing your artistry online, then add long tail keywords to improve search engine placement. So, what’s a long tail keyword? A long tail keyword is a phrase made up of three or four words specific to your business. Do you find …

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How to write a pithy blog post and engage readers

To write a pithy blog post takes practice. If you dare to learn, your writing will engage more readers. While pithy describes a writing style and voice, it also characterizes language choices. But are you aware of its relation to the orange? Citrus fruit and other plants contain pith. It’s the white springy tissue under …

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Writing for others about the unfamiliar

Ghostwriting pen

As a ghostwriter for business blogs, “write what you know” has limitations when writing for others.  It seems like good advice and for most blog writers it’s the obvious choice. But when you’re writing for others on unfamiliar topics, you write instead towards what you want to know. Freelance writers like myself often take on writing projects …

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What does the phrase “sent to Coventry” mean?

Girl walking down a foggy road.

While the exact origin of “sent to Coventry” continues to elude historians, its meaning remains steadfast. An English idiom, this phrase is not as predictable as other phrases, like “the finer things in life.” But its modern usage refers to a person ignored by society, friends, and family. I recently used the phrase for a theme …

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How to write amazing product descriptions

Make your products stand out

To write product descriptions well, you need to differentiate your product. Typing the same descriptive words used by your competitors lacks originality. And writing unoriginal text is boring. Your customers have read it before. Do you copy the text from packaging and supplier’s product brochures directly onto your website? Well you’re probably shooting yourself in …

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4 Article templates to increase your blog frequency

Use article templates

Have you ever wondered how your favorite bloggers keep their blogs up to date? Well, one way to enable frequent blogging is to use article templates. An article template provides you with a structure and set of instructions for designing your blog post. It saves heaps of time. Writing a post without a structure can lead to …

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4 Reasons artists practice business skills

Business skills for artists

Should artists practice business skills? The legacy of the starving artist suggests artists are not capable of running their art as a business. That art and business should be kept separate. Yet, in our rapidly changing world where machines threaten job stability, some jobs like those that involve creativity remain preferable for humans.  Starting up an …

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