The Blog
Come inside my writing studio.

Discover a potpourri of articles on writing, meaning of words, the arts including music and literature, as well as other creative crafts.

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The New WordPress Gutenberg Editor

Try Gutenberg banner showing iPad-like screen layout with WordPress icon and "Try Gutenberg written beneath.

Do you manage a self-hosted WordPress website? By now you should have encountered this year’s significant change, the WordPress Gutenberg Editor.  After a frosty reception from the blogging community, it’s now scoring two-and-a-half stars on WordPress.org. Because it’s optional, many users have reverted to the Classic editor. In this article we’re going to discuss: Why …

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How to write a pithy blog post and engage readers

To write a pithy blog post takes practice. If you dare to learn, your writing will engage more readers. While pithy describes a writing style and voice, it also characterizes language choices. But are you aware of its relation to the orange? Citrus fruit and other plants contain pith. It’s the white springy tissue under …

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Writing for others about the unfamiliar

Ghostwriting pen

“Write what you know.” Does it seem like good advice? For most bloggers, it’s the obvious choice. But when you’re writing for others on unfamiliar topics, you write towards what you want to know. As a ghostwriter for business blogs, “write what you know” has limitations.  Freelance writers like myself often take on writing projects outside our …

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How to write amazing product descriptions

Make your products stand out

To write product descriptions well, you need to differentiate your product. Typing the same descriptive words used by your competitors lacks originality. And writing unoriginal text is boring. Your customers have read it before. Do you copy the text from packaging and supplier’s product brochures directly onto your website? Well you’re probably shooting yourself in …

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4 Article templates to increase your blog frequency

Use article templates

Have you ever wondered how your favorite bloggers keep their blogs up to date? Well, one way to enable frequent blogging is to use article templates. An article template provides you with a structure and set of instructions for designing your blog post. It saves heaps of time. Writing a post without a structure can lead to …

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Writing goals: to help others do what they love

Writing goal to engage with others.

Recently, I did some deep thinking about where I was heading with my writing goals. Since I graduated from my Masters, I’ve pottered around working on a few creative projects;  mostly my fictional short stories. But, something was missing.   I looked at my core values and rejigged my writing practice to support them. Writing …

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