Grow with a Professional Freelance Writer
Building on 15 years of SEO Copywriting, Blogging and Social Media experience in Australia

Supporting creative entrepreneurs, artists and small business owners to attract new followers, convert leads, make sales and delight customers with quality content.

Boost Your Conversions With An Online Content Writer

I Writing. Online content writing is in my blood.

Do you love writing? Some people don’t enjoy it as much as others, but they need to do it. And while there are people who appear to have a natural way with words, we’re not born with the talent to communicate.

Like many things in life, crafting content with words is a skill we learn.

If you’re here because you need help with your writing or you’re after ideas and information, then you’ve come to the right place. 

I help artists, creative entrepreneurs and businesses with their online content writing.

I write content for web pages, blogs and e-newsletters. My blog also contains useful advice and ideas on:

  • Blogging.
  • Copywriting.
  • Creative writing (fiction and nonfiction).
  • Online content.

Are you here because you need help with your business blog?

Then you’re in the right place. You may have started your blog already. Perhaps you’ve posted a few times, but things are slowly unravelling. You don’t have time to blog regularly, or it’s hard to come up with ideas.

Most bloggers start hard before posts become less frequent, and ideas dry up. And if you still have plenty of ideas, there’s the struggle to get those ideas out of your thoughts and onto the page.

I’ve developed a proven project system to make blogging easier. It’s available for free to my monthly blogging customers.

Is time your issue? Are there not enough hours in the day to do everything? Not to mention the time to learn about how to write concise copy for the web or how to attract an online audience.

No worries! Help is here.

Adopt my online content writing tenets

Feel free to adopt these tenants as your own. But, if you’re going to publish them online, rewrite them in your own words and give me a tiny bit of credit.

  1. Mix up the sentences short and long. Always go with concise writing: ditch flowery words.
  2. Use strong verbs to be specific, reduce adverbs and passive writing. Strong verbs rule!
  3. Break up large paragraphs into bite-sized edible portions.
  4. Include sub-headings to make it easier for the reader to scan and find what they want.
  5. Give advice and give proof, more proof and maybe some more too.
  6. All writing is about selling, even when money isn’t involved. (Think ideas, dreams or answers.)
  7. Finish everything with a call to action. Turn readers into customers and supporters.
  8. Discover what works well with text and learn how to use it: think CMS, SEO, images, videos, powerpoint, podcasts.
  9. Get out and socialise. Discover new ways to make the content you write work for your clients.
  10. Triple check everything. Then come back and rewrite it. Fresh content works best.

My online content writing niche

I work with individual artists and creative entrepreneurs who are:
  • Authors.
  • Actors.
  • Musicians.
  • Visual artists.
  • Artisans.

However, I also accept online content writing opportunities outside my speciality. I work with:
  • Printers.
  • Creative Media Agencies.
  • Retailers.
  • Distributors.
  • Health care services.
  • Professional business services (Finance, HR, WH&S).
  • Child care services.
  • Automotive industry services.
  • Pest control services.
  • ICT services.
  • Fitness & sports industry services.

How can I help you write for the web?

Writing for the web requires skills and knowledge that differ from writing a book or print copy.

Online copywriting in itself is an art form with its own set of guidelines and structures. And often these guidelines and structures change when companies like Google, add new technology or update their search engines.

As an online content writer, I aim to look after all that for you, so you don’t get lost between worlds. It also gives you more time to do the things in your business that you love.

Why I’m a Freelance Writer

This is my slice of the web where I speak about myself in the third person on my website pages (no, I’m really not crazy…), but where I also get to talk directly to you in my blog.

I am also described as a:

  • Blogger.
  • Ghostwriter.
  • Freelance writer.
  • Online author.
  • Creative writer.
  • Copywriter.
  • Creative.
  • Writer.
  • Supermum.

I work in two writing worlds. I write fiction, but I’m also passionate about writing for the web. If there’s one word that best describes both interests, it’s creative.

creative content writer

But I don’t want you to get the wrong idea. While my creativity ignites in my subconscious soup along with imagination, chaos and other irregularities, I also enjoy planning and working with rules.

That’s why I like freelance writing because copywriting and business blogging blends the best parts of both writing worlds. And the best thing about being creative? It’s also knowing how to break the rules.

So, who was I was before I became an online writer?

My business career began as a telemarketer. While it’s not something you usually want to brag about, telemarketing gave me an edge for direct selling and persuasive writing.

Since then, I’ve climbed my way up the ladder into business administration and management roles, including:

  • Customer Service (supervising a call centre).
  • Office Management (controlling things behind the scenes).
  • Accounting (someone should have warned me that number crunching was not my thing).
  • Marketing (helping to run marketing campaigns and updating websites).
  • Human Resources (I enjoyed the writing aspects).
  • Entrepreneurship! (Running my own business.)

Before all that began, I was a stage actor who made kebabs, cappuccinos, ushered and dressed up in a Pepé Le Pew costume at a theme park. But, there just wasn’t enough money to pay my rent and other bills. So, I began telemarketing to support my acting career. Not long after, I discovered money was somewhat useful.

‘Yippee! I can now buy a computer.’ I ditched the typewriter, hung up my tights and began a love affair with digital writing.

All that experience, including my credentials, gives me an edge as an online content writer.

Where else do I write online?

Since 2012, HubPages have regularly featured my articles. Recently, Maven acquired Hubpages. My previous accolades with HubPages include ‘Article of the Day’ on the homepage. Visitors have also read my articles over 230,000 times.

In addition to the Maven acquisition, HubPages now select high-quality content for publishing on niche websites.

Every article I submit to a niche site gets accepted. I research my topics to understand better the subject and themes I write about. Research to me is more than just discovering archival information.

And then there are six joint business venture websites in production.

My credentials as a freelance content writer

What I have achieved on paper:

Certified tertiary courses

  • Master of Arts (Writing) (2017, Swinburne University of Technology).
  • Cert IV in Human Resources (2011, AHRI).
  • Certificate in Entrepreneurship (2002, Achaeus, QEW Programme).
  • Advanced Diploma in Acting (ARTTS International (UK), 1993).
  • Diploma in Music (Voice) (1992, Queensland Conservatorium of Music, Griffith University).


  • The Online Marketing Fundamentals (2017, Google’s Digital Garage)
  • Online Advertising (2014, OUA)
  • Concepts in Game Development (2013, OUA)
  • Writing for the Web (2013, OUA)
  • User Experience for the Web (2013, OUA)
  • Adult learning certificate in HTML4 (1999, TAFE).

In The Blog

You’ll find articles and blog posts that span both creative and technical topics. Rather than keep my two worlds separated, I prefer to show them off together.

  • Technical topics cover writing for the web, self-hosted websites and WordPress.
  • Creative topics explore my personal journey as a creative writer. It includes mixed media, poetry, writing samples and research.
  • Reviews reflect on books, television, movies, radio and other forms of digital entertainment.
  • Life Musings mill over everything else including world cultural events.

Want to hire me as your freelance writer or public speaker?

Did I mention I’m also a freelance editor, proofer, ideas percolator and social media writer?

If you want to learn how to market your business online, I can show you how. While great copywriting helps, other aspects improve search engine rankings and brand recognition.

You get much more than just a freelance writer when you hire me to help with your business writing and communication needs. I’m not just another contractor or hire but someone who learns about your business and becomes an essential part of your team.

Book a free half-hour (no-obligation) consultation to discuss your writing needs.

Let’s say hello now.