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Discover a potpourri of articles on writing, meaning of words, the arts including music and literature, as well as other creative crafts.

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How to write amazing product descriptions

Make your products stand out

To write product descriptions well, you need to differentiate your product. Typing the same descriptive words used by your competitors lacks originality. And writing unoriginal text is boring. Your customers have read it before. Do you copy the text from packaging and supplier’s product brochures directly onto your website? Well you’re probably shooting yourself in …

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4 Reasons artists practice business skills

Business skills for artists

Should artists practice business skills? The legacy of the starving artist suggests artists are not capable of running their art as a business. That art and business should be kept separate. Yet, in our rapidly changing world where machines threaten job stability, some jobs like those that involve creativity remain preferable for humans.  Starting up an …

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