Author News December 2023

Hello and welcome to my first Author News. Can you believe it? I’ve been writing for over a decade, and it feels strange to start this regular update now. But hey, better late than never, right? So let’s dive into the fun stuff. This website has been serving two purposes. It helped kickstart my writing …

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The New WordPress Gutenberg Editor

Try Gutenberg banner showing iPad-like screen layout with WordPress icon and "Try Gutenberg written beneath.

Do you manage a self-hosted WordPress website? By now you should have encountered this year’s significant change, the WordPress Gutenberg Editor.  After a frosty reception from the blogging community, it’s now scoring two-and-a-half stars on Because it’s optional, many users have reverted to the Classic editor. In this article we’re going to discuss: Why …

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Writing for others about the unfamiliar

Ghostwriting pen

As a ghostwriter for business blogs, “write what you know” has limitations when writing for others.  It seems like good advice and for most blog writers it’s the obvious choice. But when you’re writing for others on unfamiliar topics, you write instead towards what you want to know. Freelance writers like myself often take on writing projects …

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What does the phrase “sent to Coventry” mean?

Girl walking down a foggy road.

While the exact origin of “sent to Coventry” continues to elude historians, its meaning remains steadfast. An English idiom, this phrase is not as predictable as other phrases, like “the finer things in life.” But its modern usage refers to a person ignored by society, friends, and family. I recently used the phrase for a theme …

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How to write amazing product descriptions

Make your products stand out

To write product descriptions well, you need to differentiate your product. Typing the same descriptive words used by your competitors lacks originality. And writing unoriginal text is boring. Your customers have read it before. Do you copy the text from packaging and supplier’s product brochures directly onto your website? Well you’re probably shooting yourself in …

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